Why visual storytelling is so powerful

Videos and graphics convey messages more efficiently and effectively than words. They help humanize brands and explain complex ideas.

Pam Grossman, director of visual trends at Getty Images, explains that this stems from people's desire for authentic content. “The viewer’s eye has become a lot more sophisticated,” and what it wants—above all—is something real."

Building on this concept, I produced a video for Mitsubishi Electric to humanize its HVAC products to help people form an emotional connection to the brand. 

Facebook Website Shut Down for Mobile Growth

Facebook took a leap of faith, shutting down its site internally in an effort to focus staff attention on increasing mobile app users. The experiment worked. Now, more than 70% of Facebook users use the mobile app.

"Basically it forced us to use only mobile devices for a week…It forced us to say, 'Hey, we have these features that exist in one place but not in another, and we have to remedy'," explains Facebook product manager Josh Williams.

Employees were encouraged to trade in their iPhones for Androids to better represent the majority of Facebook mobile users.

This case study highlights the importance of thinking like the end-user.

Source: http://www.fastcompany.com/3007314/tech-forecast/facebook-turns-website-internally-force-mobile-development

Featured on PR DIVA

Click HERE to see the full article

A Documentary about the Student Loan Debt Crisis

I had the unbelievable opportunity to work alongside Professor Bill Gentile, American University, this semester to create a documentary about the student loan debt crisis. Gentile has made documentaries for Discovery, National Geographic, ABC Nightline, C-SPAN, PBS and several other major news outlets. 

Check it out!

NBC In Need of Olympic Sized Overhaul

Short & Sweet

The average attention span has decreased with the rise of technology - we hear this over and over again in the PR world. It's hard to focus solely on one screen. People don't just watch TV, they watch TV with a computer on their lap and a phone in hand. It's rare that people use one screen independently of the others. 

What does this mean for PR professionals? Keep your press releases and blogs short and sweet. People only look at your content for a couple of seconds, so say what you need to say without the fluff. 

Can't Touch This--Funny Thanksgiving Video